The growth partner I wish I’d had.
I help founders, investors and sales leaders build revenue engines that convert. Former operator. Battle scars included. Not a consultant.
Built from zero, more than once.
UK, Europe, Middle East & APAC
Services
I want to…
Pick your need for a short value summary.
Two ways to start
Find it, plan accordingly, then execute.
For founders, CEOs, PE, VC, sales leaders and anyone who knows growth has stalled, but not exactly why.
Not sure which? Start with the Diagnostic. Everything it finds carries straight into the 30 to 90 day full service.
Monthly, quarterly, annually
Retained Growth Partner
For founders, CEOs, PE and VC. Senior commercial judgement, without hiring a full-time CRO or VP Sales. It could be as little as 5 hours a month.
What I do
- Set days each month with the CEO, sales leader and wider team
- Join leadership and board meetings as an observer, for objective revenue reviews
- Keep the forecast honest
- Help with the big calls on hiring, pricing, packaging and entering new markets
What you get
- Senior commercial leadership on hand
- For a fraction of the cost of a full-time hire
From 3 months · Monthly retainer · Commission · Equity (LTIP)
Local Sales Agent & Regional Advisor, Middle East
For international businesses entering the Gulf. Understand and win your first customers in the GCC without opening an office.
What I do
- Access to my network and counsel to support your Middle East growth plans
- Test the market and find your first customers
- Develop regional strategy, open doors, support in pitch meetings and facilitate closing
- Introduce partners, distributors and setup advisers
- Help you hire a local team when the time is right
What you get
- De-risk office opening and local hiring
- Real pipeline and first customers
- No office or local entity needed on day one
Weekly or monthly
Sales Leadership Coaching & Mentoring
For sales leaders from first line to VP, and the CEOs and investors backing them. An objective sounding board that makes your sales leaders sharper and more productive.
I wish I had more of this in the field.
What I do
- One to one sessions for first line managers through to VP
- Pipeline reviews, deal strategy, hiring and tough conversations, and much more
- Join a team meeting where it helps
- Rhythm set after a short assessment
What you get
- A more confident leader who makes better calls
- Strip the emotion out of it
- A team that hits its number more often
Included with every engagement
The Principles of the Revenue Engine
Building your supercar. How to build a commercial engine that converts. Five pillars, three foundations, and the numbers that prove it is working.
- The revenue equation
- Talent
- Enablement
- Marketing and demand
- Sales
- Customer success
- The foundations
- Measure anything, but not everything
- Commission planning and targeting
Free · No sales pitch
Start with a conversation.
Tell me where you are and where you want to get to. I will tell you honestly whether I can help, and how. If I can’t, I will tell you who can.
- Growth Review, 30 min
- Middle East Market Entry Check, 30 min
- Sales Hire Sense Check, 30 min
- Sales Leader Coaching & Mentorship, 30 min
The Amana Way
Five steps, the same every time.
Whatever the service, the work follows the same path and framework, so you always know where we are. See the example below.
Listen
Your goals, your people, your timeframes.
Week 1Diagnose
Numbers, pipeline and team, honestly assessed.
Weeks 2 to 3Planning
The priority fixes, built with your team.
Weeks 3 to 4Execute
Rhythm, coaching and habits that stick.
Week 5 onwards, and repeatHand over
An engine that is well oiled and runs without me.
Final weekYou keep every tool, template and playbook we build together. Repeatable & scalable.
Free discovery sessions
Start with a conversation. No sales pitch.
Short, practical sessions. You leave with something useful whether we work together or not.
Middle East Market Entry Check
Is the Gulf right for you now, and how to start.
Book this session →Sales Hire Sense Check
A second opinion before you make a senior sales hire.
Book this session →Sales Leader Coaching & Mentorship
Talk through the number, the team, the board. Need to vent without repercussions?
Book this session →Amana is the Arabic word for something held in trust. Placed in your care, protected on your honour, and returned to its owner intact. I go one step further and hand it back stronger.
Read my story →Contact
Let’s talk. Max 20 minutes! Book now.
Tell me where you are and where you want to get to. I will tell you honestly whether I can help. If I can’t, I know someone who can.